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Direct selling is emerging as an important economic activity across the world, and India is no exception.India’s direct selling industry is set to witness remarkable growth by 2025, offering unique opportunities to different demographics of people, including students, housewives, working professionals, and retirees.This article examines the myriad benefits of direct selling for different groups and…
In today’s fast-paced world where everyone wants not only financial security but also flexibility and independence in managing their working hours, entrepreneurship has emerged as a viable alternative to traditional employment opportunities such as jobs and companies. A leading form of entrepreneurship that is becoming increasingly popular across India is direct selling. Direct selling is…
Direct selling is a dynamic industry that offers individuals the opportunity to start their own businesses. In order to promote ethical practices and protect consumers, the Indian government has introduced the Direct Selling Guidelines in 2023. 1. Definition and Recognition The guidelines provide a clear definition of direct selling as the marketing and selling of…
The direct selling industry in India is notoriously known for several major scams that have resulted in the loss of large amounts of money and consumer trust. The following is a description of the top ten largest scams that have plagued the industry. The scams mentioned in the text are Speak Asia online scams. 1….
Direct selling is a method of selling products and services directly to consumers, regardless of a fixed retail store location. Instead of shopping in a store, customers purchase products directly from independent sellers, usually in person. How does direct selling work? In direct selling, independent representatives, often called consultants or dealers, sell products directly to…
In a recent speech on the direct selling sector, Consumer Affairs Minister Rohit Kumar Singh conveyed a clear message: the government will support the sector as long as it complies with the ethical practice.Singh emphasized that while the government recognizes the legitimacy of the economic model, any involvement in money circulation or Ponzi schemes will…
What is direct selling? Direct selling is a business model where products are sold directly to consumers by independent distributors, instead of going through traditional retail stores. People who sell these products are often called distributors or independent representatives. Industry Growth: The Indian direct selling industry grew by 12% in the financial year 2022-23 (FY23)…
A wave of misleading plans is inundating India, with over 400 unused multi-level-marketing (MLM) pyramid plans propelling in 2023 alone – the most elevated number in five a long time. This disturbing surge, detailed by Procedure India, a direct-selling consultancy, underscores the helplessness of low-income people to deceitful trade hones. These ruthless plans, like Mission…
The direct selling business in India had a great year, growing by more than 12% and reaching over Rs 21,000 crore in sales. This information comes from a report by the Indian Direct Selling Association and a research firm called Kantar. Over the past four years, the industry has been steadily growing at about 8.3%…
India has been shaken by a major financial embarrassment, with the Authorization Directorate (ED) charging Amway India of creating over Rs. 4,000 crore in continues of wrongdoing through an charged multi-level promoting (MLM) pyramid plot. This hazardous affirmation has started a furious wrangle about almost the lawfulness of Amway’s hones and cast a shadow on…