How Direct Selling Supports Gender Balance in the Workplace- Today, with changing work structures and Entrepreneurship flourishes across the world, the direct sales industry is one where transformation has garnered attention. Famed for its inclusiveness and accessibility, it has become an enterprise that opens the doors to gender balance in India and beyond. This Women’s…
History of Direct Selling in India The history of direct selling in India is quite exciting and evolving, reflecting the economic, social, and technological changes the country has been undergoing. Sprouting as a nascent and fledgling industry in the early 1980s, it expanded by prodigious proportions so that today, it is declared a multi-billion dollar…
Direct selling is a dynamic industry that offers individuals the opportunity to start their own businesses. In order to promote ethical practices and protect consumers, the Indian government has introduced the Direct Selling Guidelines in 2023. 1. Definition and Recognition The guidelines provide a clear definition of direct selling as the marketing and selling of…